ABOUT US

Welcome to, The New Standard, the new approach to the salon experience in Birmingham with Elise Pettis. At The New Standard, every experience is specifically customized to fit the needs of the individual client. From bespoke hair color, precision haircuts, and professional makeup services, Elise creates your vision with only you in mind. At The New Standard, we take pride in being an LGBTQ+ inclusive space, creating a warm and welcoming environment for everyone. Whether you’re seeking a bold transformation or something traditional, we celebrate diversity and individuality in every service. 🏳️‍🌈 About the Owner/Stylist Elise Pettis: Elise got her start in the beauty industry doing makeup. After many years in the makeup world, Elise transferred her skills into hair color, styling, and cutting. Elise is originally from Colorado and moved to Alabama in 2012 to live with her husband Ethan and their zoo of animals. Before her full time job in the beauty industry, Elise worked as a chef. Elise loves video games, a good book, and spending time with her friends and family.